Florida Home Insurance Estimator

65%

Increase in App Downloads

73%

Growth in User Engagement

31%

Higher Customer Retention Rate

57%

Boost in Average Revenue per Patient

Project Overview

Florida Home Insurance Estimator is a web and mobile application developed by App Vertices for an entrepreneur aiming to bridge the gap between consumers and insurance agents/companies. The platform helps homeowners and homebuyers quickly estimate the cost of Florida homeowners insurance, empowering users to make informed decisions before engaging directly with an agent. 

The solution was designed to simplify the insurance shopping experience by combining transparent cost estimation, direct quote requests, and a lead-generation system that benefits both consumers and insurance professionals. 

The Challenge

  • Closing the gap between consumers seeking clarity and agents needing qualified, location-specific leads. 
  • Accurately estimating insurance costs across Florida counties using multiple property factors. 
  • Ensuring users clearly understand that estimates are informational and not official quotes. 
  • Building a dual-sided platform that serves both consumers and insurance agents effectively. 
  • Creating flexible monetization options that could evolve with platform growth. 
  • Delivering a seamless experience across web, iOS, and Android while integrating with GoDaddy hosting and cPanel. 

Our Solution

App Vertices developed a cross-platform insurance estimation ecosystem that acts as a trusted middle layer between consumers and insurance agents. AI-assisted logic was used to calculate insurance estimates based on county-level data and property-specific inputs, giving users instant insight into potential costs. 

On the agent side, a structured backend system captures, organizes, and segments leads by county—making it easier for agents to connect with high-intent consumers. The platform supports multiple monetization strategies, including pay-per-estimate and subscription models, allowing the business to scale sustainably as demand increases. 

Main Features of the Project

Consumer-Focused Estimation

  • Florida county-based insurance estimates 
  • Property-factor-driven calculations 
  • Clear cost transparency before agent engagement 

Agent Connection & Lead Flow

  • Quote request functionality linking consumers to agents 
  • Lead database segmented by county 
  • Backend tools to manage and sell qualified leads 

Monetization Framework

  • Pay-per-estimate pricing ($1.99 per estimate) 
  • Subscription model ($3.99/month) 
  • Configurable pricing for future optimization 

Legal & Compliance Support

  • Built-in disclaimers clarifying estimates vs. official quotes 
  • Easily manageable legal content via backend 

User Experience & Access

  • Web, iOS, and Android availability 
  • PDF generation and print-ready estimates 
  • SEO-friendly website accessibility  

Infrastructure

  • GoDaddy hosting integration 
  • cPanel-supported deployment 

Results