Ashley Harper, a Dallas-based entrepreneur, had successfully built a loyal customer base through Instagram and direct message sales. While demand for her products was growing, her backend operations were entirely manual — inventory tracked in spreadsheets, payments confirmed individually, and shipping handled one order at a time.
Growth was no longer the challenge. Managing growth was.
Ashley needed a structured ecommerce system that could scale with her brand — without sacrificing its premium aesthetic and personality.
The goal was to transform Harper Lane from a social-media-driven seller into a fully structured ecommerce business that:
App Vertices designed a brand-first ecommerce architecture tailored specifically to Harper Lane’s aesthetic and audience behavior.
Since the majority of her traffic came from smartphones, we adopted a mobile-first development strategy to ensure seamless browsing and checkout experiences. Manual workflows were replaced with intelligent automation — from inventory syncing to order notifications — allowing the business to operate efficiently without constant manual oversight.
The result was a scalable ecommerce infrastructure built for both performance and brand growth.
Following launch, Harper Lane experienced immediate operational improvements. Order processing time decreased significantly, checkout completion rates improved, and Ashley gained full visibility into sales performance and customer behavior for the first time.
The business successfully transitioned from a “social seller” model to a structured, scalable ecommerce brand with long-term growth potential.
