Floray is a Florida-based travel startup founded by a group of local tourism professionals and tech-savvy entrepreneurs. With a deep understanding of the state’s diverse tourism landscape, the team envisioned a mobile platform that would empower residents and tourists to discover, locate, and book unique destinations, accommodations, and dining experiences across Florida. Seeking a technology partner capable of translating this vision into a seamless mobile product, Floray approached App Vertices for full-cycle design and development.
Location: Florida
Floray wanted to launch a mobile-first travel and booking application tailored to Florida’s residents and visitors. The objective was to offer a one-stop platform where users could explore scenic destinations, view interactive maps, browse hotel and restaurant listings, and make bookings directly through the app. Additionally, the platform needed a vendor portal that would allow business owners to list their properties and manage reservations in real time.
App Vertices partnered closely with Floray’s core team to define the user experience and technical roadmap. We built a scalable mobile app with two main modules—user and vendor. The user-facing interface was designed with clean navigation and localized filtering to help users easily explore destinations and book accommodations or dining spots. The vendor portal included tools to manage listings, view bookings, and update availability. From user flow mapping to final deployment, App Vertices ensured the product was intuitive, robust, and aligned with Florida’s vibrant tourism vibe.
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